Above, here's the new ad for Passionata directed by music and fashion photographer/director David LaChapelle. He's known for bringing a surreal edge to the proceedings - which would possibly explain the melting ice horse.
According to Passionata's brand director Adeline Desjonqueres, there were in fact three ice sculptures, each weighing in at 160 kilos. "The studio in LA was very hot," she says. "And we were really panicking because the horses were melting. But he liked the idea that it melted."
On the model, meanwhile, is the Passio bra - so popular that one is sold every ten seconds somewhere in the world. Find it, along with the rest of the Passionata collection, here in the UK, here in the US.