In the first of a series of behind the scenes interviews with swimwear and lingerie brands available here at figleaves.com, the Blogleaves team delve into the design room of design group Eveden, the home of Freya Swimwear.
Name: Sarah Connolly
Job Title: Freya Swimwear Senior Designer
Time with Freya Swim: Just over 2 years (10 years at Eveden)
How did you become a swimwear designer at Freya?
I studied BA (Hons) Contour Fashion at De Montfort University which specialises in lingerie, swimwear, sportswear and corsetry design. During my 2nd year at University I did a placement at Eveden. In 2001 I began working for Eveden as a trainee lingerie designer for Fantasie. Over the next seven years I worked my way up to Senior Designer on Fantasie lingerie and found myself wanting a new challenge. When the position came up on Freya swimwear 2 years ago it created the perfect opportunity.
What is a ‘day in the life’ like for a Freya Swimwear Designer?
It is extremely varied; it depends on where we are in the season. I could be looking at trends, meeting suppliers, creating new patterns, working on new prints or colours for the new collection, creating costings or working on grades and fits.
Do you have any advice for anyone interested in becoming a swimwear designer?
I would advise a good fashion or contour fashion course that has balanced modules, as it is not all about design. It is important to understand garment construction and patterns as well as experimenting with colour and print.
We love the gorgeous Freya Swimwear SS11 collection here at figleaves HQ, my favourite is the polka dot Pier Halter Swimsuit! What inspired this collection?
Dots were keys for this season and have continued to be present in the trends for the last few seasons, teaming it with the frill gave it that extra girly edge, simple and very wearable.
How does designing cup sized swimwear differ from designing regular swimwear?
Due to the construction in our tops we need to be sure the prints are suitable for our style lines and look as good in a C cup as they do in an H cup. We also use supportive linings, wires and side bones to give the best shape for our customer on the beach.
Obviously superb fit is essential in every piece of Freya Swimwear; can you explain your fitting process?
The designers are responsible for the fits on the garments they design, which is why it is so important that we all understand garment construction. We spend a lot of time developing and fitting our new styles but as for our fit process that is top secret!!
Which Freya Swimwear will you be packing in your suitcase this summer?
Pier in black and Tabu.
Finally, can you give us a sneaky insight into what to expect for AW11?
Lots of bright colours with floral patterns that will look fabulous with a tan, be sure to check out Bardot!
Lots of love,