Here at figleaves HQ we are delighted to announce the arrival of Pants To Poverty for AW 2010. The ethical fashion brand wears its philanthropic heart on its sleeve, by supporting over 5000 farmers and factory workers in India, with their fair-trade and organic policies.
Founded in conjunction with the Make Poverty History campaign (launched by none other than Nelson Mandela back in 2005), the company’s aim is to bring fun, high quality and comfortable underwear to the masses, by working with individuals in the developing world.
The company claims, “It was his words (Nelson Mandela) and the enormous need for change that inspired us to establish our brand as part of the global campaign”.
Today, 6 years after the Pants To Poverty’s inception, their fair-trade undies are sold in over 20 countries globally. Among many eco-accolades, they claim the rather impressive feat of getting a dangerous pesticide removed from the world market. “The power really does lie in our pants”.
Pants to Poverty offer a simple, fun and comfortable underwear range for both men and women. The variety of styles offered, from classic trunks, to hipsters and briefs are crafted from their signature, fair-trade cotton. Catering to all tastes, the designs offer both simple block colours and fun, funky stripes.
The classic range has understated, contrasting waistbands promoting the brand’s campaign message ‘Pants to Poverty’. The premium, striped designs (our personal favourite) are styled with subtle and contemporary angel wings on the waistband. The men’s range features a retro, side-fly pouch and bold, contrast trim.
Every pair of pants purchased, not only guarantees to brighten up your underwear drawer, but leaves you safe in the knowledge that you’ve helped contribute to alleviating poverty in the developing world.
“We are a brand that you can truly believe in, and with your support, we’ll be able to reach out and support even more people… from Africa, Asia and even the Americas.”