The 25th annual London Fashion Week kicked off in style on Friday. We were absolutely thrilled to be invited down to the Red Bull Factory on New Oxford Street to sneak a peak at the Spring/Summer 2010 collection from our friends at PPQ.
Doing our bit for figleaves.com we decided to support our own new collections and accessorised with figleaves clutch bags and beautiful Adele Marie jewellery. A black cropped sequinned blazer coming soon to the womenswear collection also made an appearance and it was in good company with several faces in the PPQ front row sparkling in their sequins.
While no one was looking we cheekily snuck into the front row for a photo opportunity.
We think we fit right in amongst Fearne Cotton who was wearing an impressive black hair bow, Alexa Chung, the Geldof sisters, the JLS boys, Michelle Williams, and supermodel Erin O’Connor.
We’d contributed to the swag that the guests took home in their goody bags. Lisa was more than happy to show off the figleaves.com gift bag containing a look book, our Italian hosiery and a pair of silk briefs exclusively designed for the occasion.
But enough of our self indulgence and onto what we were really there to observe...
What better way is there to banish our post-summer blues than mentally dress ourselves up for Spring/Summer ’10? And we’re pleased to note that PPQ will have us back bathing like ‘50s screen goddesses. Swoons from famous faces in the front row were visible as the label unveiled their gorgeous polka dot bikini.
Sumptuously starlet and decorated with an oversized bow at the cleavage, it’s the latest in a line of pieces this LFW to actually, quelle-horreur. . . celebrate curves (is it just us or after 25 years is this capital coming of age?)
On top of the Brigitte Bardot style two-piece, more haute 50’s touches came and came. There were jewel toned picture hats, retro ruffling and gorgeous A-line silhouettes. It gave the effect of an old-school Vogue shoot in the Hamptons. Make-up followed suit - think long eyelashes and sexy nude lips.
To contrast, electric, modern finishes were added. Oversized statement bags and killer heels (note to self: strictly for poolside posing. Sand + stilettos = surefire humiliation). And although we must admit we haven’t quite got round to thinking of our bikini shape-ups just yet, any motivation evaporated a little when we glimpsed their gorgeous line of summer dresses. Monochrome maxis with a splash of candy pink, a silky emerald green caped dress cinched at the waist and irresistibly girlish playsuits. Hmm if only we could afford that flight to the Bahamas this winter.
Fresh with summer 2010 inspiration we headed for the after party at The Mayfair, via an impromptu scenic tour of central London courtesy of our not so terrific map reading skills. . .
A retro carnival theme came complete with waitresses blowing bubbles and dishing out free candy bracelets, chewy cherries, marshmallow treat and sherbet straws. Yum. The fun, summer atmosphere fit perfectly with the pieces from the collection. The bar kept us in cocktails all evening while the DJ’s played a laid back reggae and ska infused set which had us all singing and swaying along until our poor little feet could take no more and we headed for bed and sweet, fashion filled dreams.
With love from, Amy and Suzi xx