"Dear Brits, we’ve beaten you at everything and it’s time you realised it," proclaimed Italian newspaper Il Giornale (part of Prime Minister Silvio Berlusconi's media empire) the other day. When it comes to tourism, fashion, crime and even football, we are in a sorry state compared to our Italian friends, they say.
But how do the two nations stack up when it comes to underwear?
In the Italian corner: the wonderful La Perla, of course (find Malizia in our Designer Outlet), for women; and an array of fabulous designer names for men. Emporio Armani, D&G and Diesel are all worth shouting about.
And in the British: well, you can't beat British brands like Fantasie, Freya and Panache when it comes to style and comfort in DD+ sizes, but the likes of Made by Niki and Mimi Holliday show that we are no slouches on the fashion front either. And for men? Paul Smith's classics with a quirky twist take some beating.
Too close to call? Let us know what you think.