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Friday pants news

A few men's underwear stories caught our eye this week:

• Jack White won't be caught without his pants this summer - he packs "so much underwear it's obscene" in his festival survival kit, PA reveals.
• And still on a musical theme, Nineties pop legend Jarvis Cocker is very chuffed that his underpants sold for twice as much as those donated by Black Eyed Peas singer Fergie at a recent charity auction, says Contact Music.
• Finally, if you think your underwear drawer could do with a some brightening up, how about Diesel's red trunks, £20, as seen in Bent magazine, right.

InStyle's swimwear selection

"We checked out over 200 swimsuits to bring you the ones you'll love," declared InStyle this month. Here are the figleaves.com sets that made the grade.

"On-trend block colour is easy to do," said InStyle. Here, Huit's tangerine bikini set, £74, is finely padded for oomph as well as a pop of colour.

How to wear monochrome, according to InStyle: "Keep it chic with a wide-brimmed sunhat, thong sandals, Jackie O or cat's-eye sunnies and a simple jersey dress." Above, find Huit's black bikini reduced by 40 per cent if you're quick.

Sporty style, the InStyle way: "Cross the finish line in Havaianas, visors and a zip-up oversized hoodie." Pictured: Shock Absorber top £30 and bottoms £14.

Figleaves in Star, Vitamin A in Heat

A couple of press picks this week. First, here's our own label dress on the fashion pages of Star magazine.

"Best known for its underwear, Figleaves.com has expanded its range to include on-trend womenswear and menswear," they wrote. "Log on today!"

Also this week, Heat magazine featured Vitamin A bikinis - a favourite with the Hollywood set thanks to their sexy California cuts, vibrant colours and subtly shimmery fabrics (and - psst - they're currently 20 per cent off, too).

"LA celebutante and socialite Kim Kardashian has told us that Vitamin A is her favourite bikini label," said Heat. "Visit figleaves.com to buy yours!"

Trend: Flower Boys

A selection of florals for men today, in homage to Christiano Ronaldo. The Manchester United star was pictured with a flower tucked behind his ear in the Daily Mail yesterday, prompting the men of Britain to do the same - well, according to Radio One DJ Jo Whiley's picture gallery, anyway.

Not for you? If you don't have a posy handy, perhaps the latest floral swim shorts might be an easier way into the trend. Above, left to right: Figleaves £25; Ted Baker £45; Boss Orange £52.

Freya launch dates

Love the ad? Gotta have them all?! We thought you might! Get ahead of the game; here's when to expect our first shipments of these juicy Freya styles:

From left to right, Eleanor and Clarissa in September; Estelle in October; Layla in August; Jessica in June

 

 

 

Check back to cruise New Ins when they land, but you'll have to be quick off the mark with these as we've already got our mouses poised to start ordering when they hit the site!

Freya's first TV ad

Hope you're all enjoying the 'Girls Night In' season on Sky Movies this week. It's all building up to the premiere of - cancel all engagements and mix yourself a nice cosmopolitan - Sex and the City, of course. Our friends at Freya are enjoying it too - which is why they have chosen this week to premiere their first TV ad.

"What's your idea of fun?" they ask. Freya's fun, flirty lingerie up to a J-cup sounds like a pretty good definition to us.

All the videos from the Designer Beach

Sand, swimwear, male models and plenty of celeb spots (Katie Price, Erin O'Connor and George Lamb, to name just a few)... we had a ball at the Figleaves Designer Beach at the Clothes Show London this weekend. Want the gossip? Our team was busy tweeting away, and there are plenty more videos too - so even if you didn't make it down, you can still catch up on all the trends, from tribal to monochrome. It's a taste of summer - enjoy!