Here's Lindsay Lohan looking rather paler that usual. In flinging away the fake tan she joins the famously alabaster likes of Nicole Kidman, Kelly Osbourne and Nicola from Girls Aloud, who recently renounced orange for white.
It's a trend - and a very sensible one at that - but it does pose a problem: what on earth do you wear on the beach to flatter pasty skin? Below, a few suggestions - UK first:
And from our US site:
Do you plan to tan this summer? Let us know.