This year's soap, plus celebs sell bras

In today's lingerie news:

• We already know and love German brand Bruno Banani's not-for-the-shy underwear; now the good citizens of China are about to discover it, says dw-world.
• Good news for all those of you still missing the classic so-bad-it's-wonderful soap Sunset Beach. This year's guilty viewing pleasure launched last week, following the exploits of two families - one American, one Mexican - as they conquer the lingerie industry. We're already hooked, naturally. Visit http://www.alamoheightssa.com/home/ to catch up with this made-for-internet melodramedy cybernovela, as its creators are dubbing it.
• Famous faces sell lingerie, says The Telegraph. Well, duh.
• Men's underwear label Aussiebum has produced a pair of pants designed to do for a man what the Wonderbra does for a woman - show off his package to its best advantage. And guess what - it's mainly women who are buying the so-called Wonderjock, reports news.com.au. You won't find it on figleaves.com - our customers have no need of such enhancements.

Comments

[cyn d.]

My goodness, never thought we'd be in a lingerie blog...thanks for the mention...ah, just wait 'til you see what happens in Episode 10(b) (or, Episodio 10.b, if you're watching the Spanish versions).

Now, just to be nitpicky...we're a "melodramedy," not a "melodrama." Muy difference. Which is why we can have characters ranting about nylon crotchless knickers...

alamoheightsSA.com -- Production

[susannah]

Sorry, have corrected that now. Looking forward to episode 10...