Here's a thing.
Come December, a man's thoughts turn to lingerie (we know this because men generally make up 25 per cent of our customers but this rises to 50 per cent in December). And what are they looking for? Well, let's just say that in the last month of the year the most searched-for term on figleaves.com changes from 'lingerie' to 'sexy lingerie'. This kind of thing:
And the women? They're looking for something rather different:
Yes, in the run-up to Christmas, it was shapewear that topped our best seller charts. Nice to know that women all over the UK were looking nice and toned in their party dresses this year; it will soon be time, however, to put aside the control pants and slip into that nice sexy set your partner has no doubt bought you for Christmas.