A trend, clearly - hence the growing importance of cruise collections. figleaves.com swimwear buyer Amanda Lepar gave me a sneak peek at the swimwear due to hit the site this month - so those of you clever souls who are jetting off somewhere hot can wow 'em on the beaches this Christmas.
"Red is the hot colour for next summer," promises Amanda - so get a head start courtesy of Freya and Fantasie.
And if you don't fancy embarking on a bikini diet right now (madness once the party season kicks in, after all) there's always Seaspray's New Plain one piece with a touch of control.
More new swimwear after the click.